項目概況
方特卡通城堡是方特集團蕪湖方特夢幻王國主題樂園的一個重要景點,是一座以卡通形象為主題的城堡建筑,同時也是一座集觀賞、互動、體驗于一體的多功能場館。建成之后,夢幻王國一舉成為當年國內(nèi)唯一個集城堡秀、夜游集市、花車巡游、煙花慶典、夜場樂園等多元素的日晚間游樂的主題公園。
Fantawild Cartoon Castle is an important attraction in Fantawild Dreamland, a theme park owned by Fantawild Group in Wuhu. It is a castle-like building with cartoon characters as its main theme, and is also a multifunctional venue for viewing, interacting, and experiencing. After its completion, Fantawild Dreamland became the only theme park in China that offered a diverse range of nighttime activities, including castle shows, night markets, parade floats, fireworks celebrations, and night-time amusement parks.
作為國內(nèi)較早的主題公園,方特卡通城堡建成時間已達十年。在經(jīng)年累月的時間沖刷下,城堡外立面都留下了斑駁的歲月痕跡。鑒于此,方特管理層決定對城堡進行一次大翻新,從外立面構件的顏色涂裝再到夜場的效果設計都一一提上了日程,并下定決心再造一個夜游爆點和行業(yè)經(jīng)典。
As one of the earliest theme parks in China, Fantawild Cartoon Castle has been in operation for ten years. Over time, the castle's exterior has been weathered and has begun to show signs of wear and tear. In light of this, the management of Fantawild has decided to conduct a major renovation of the castle, including repainting the exterior fand
設計前的城堡現(xiàn)狀
考慮到卡通城堡的特殊性,其高低錯落的建筑結構全部需要工程機械才能進行施工作業(yè),那么在實際運營和后期維護中,既要保持效果震撼在5年內(nèi)不落伍和后期的維保方便,那么在設計中就要兼顧這兩者,要有可落地的執(zhí)行方案。
Considering the unique structure of the Cartoon Castle, with its staggered heights and levels, all construction work requires the use of heavy machinery. Therefore, in order to ensure the effectiveness of the castle's features for at least 5 years after its completion, as well as to facilitate future maintenance, both factors need to be taken into account in the design process. This requires the development of an executable plan that takes into consideration both the aesthetic and practical aspects of the construction and maintenance of the castle. 設計愿景:打造創(chuàng)意、創(chuàng)新、奇妙的探險之旅,并且通過燈光表演加微演繹,充分宣傳方特卡通文化特色,達到寓教于樂,體驗快樂時光,帶動夜間的經(jīng)濟消費模式。
Design Vision: To create a creative, innovative, and wonderful adventure journey, and to fully promote the cultural characteristics of Fantawild's cartoon culture through light shows and micro-performances. This approach aims to combine education with entertainment, provide a happy experience, and drive the nighttime economy consumption pattern. 設計主題:幻妙·拾光
Design Theme: Illusionary Light 故事背景:《熊出沒》系列是由深圳華強數(shù)字動漫有限公司出品的動畫系列作品,并有動畫電影、舞臺劇等衍生產(chǎn)品。本項目內(nèi)容來自各大電影:熊出沒—叢林總動員、熊出沒—探險日記、熊出沒—狂野大陸、熊出沒—熊熊樂園電影、電視劇等劇情與故事情節(jié)。
Story Background: The "Boonie Bears" series is an animated series produced by Shenzhen Huaqiang Digital Animation Co., Ltd., and has spawned derivative products such as animated films and stage plays. The content of this project is based on the plot and storylines of various "Boonie Bears" films, such as "Boonie Bears: To the Rescue", "Boonie Bears: The Big Shrink", "Boonie Bears: Homeward Journey", "Boonie Bears: Blast into the Past", as well as the TV series.篇章一:熊島森林(情感變化:魔幻、神秘、探奇)
Chapter One: Bear Island Forest Performance (Emotional Changes: Magical, Mysterious, Adventurous)
篇章二:奇境探險(情感變化:惶恐、奇妙、期待)
Chapter Two: Wonderland Adventure Performance (Emotional Changes: Anxious, Wonderful, Anticipating)
篇章三:狂野大陸(情感變化:狂野、多彩、歡快)
Chapter Three: Wild Continent Performance (Emotional Changes: Wild, Colorful, Joyful)
篇章四:熊熊樂園(情感變化:詳樂、安逸、歡騰)
Chapter Four: Bear Paradise Performance (Emotional Changes: Relaxing, Comfortable, Celebratory)
設計方案通過以后,因為要趕在假期之前開放,為了確保不影響整個樂園的正常運營,深圳鐳士蘭科技有限公司嚴格選任項目經(jīng)理、制定緊湊的施工進度,項目內(nèi)80%的工作都是高空作業(yè),項目部首要工作就是保證人員安全,在組織施工時,嚴格安全紀律,終于在規(guī)定的周期內(nèi),完美交上答卷,并受到方特和游客的充分認可。
After the design proposal was approved, in order to open before the holiday season and ensure that the normal operation of the entire theme park was not affected, we strictly selected the project manager and developed a tight construction schedule. 80% of the work in the project was high-altitude operations, so the top priority of the project was to ensure personnel safety. When organizing construction, safety discipline was strictly enforced. Finally, the project was completed perfectly within the specified period and received full recognition from Fantawild and visitors.
施工腳用架搭建(高達70米)
施工現(xiàn)場交底
效果調(diào)試
經(jīng)過多次的效果調(diào)試和業(yè)主的反復溝通修改、蕪湖方特夢幻王國城堡燈光秀最終通過光影、音樂和特效的組合,營造出獨特而震撼人心的效果,在項目中加入了多重故事和方特文化元素,讓觀眾仿佛置身于一個神秘的仙境中,又加入了各種色彩繽紛、形態(tài)各異的煙花,將表演推向高潮。
After multiple rounds of effect adjustments and communication with the owner, the Wuhu Fantawild Dreamland Castle Light Show finally created a unique and breathtaking atmosphere through the combination of light, music, and special effects. Multiple stories and Fantawild cultural elements were added to the project, making the audience feel like they were in a mysterious wonderland. Colorful and varied fireworks were also added to bring the performance to a climax.
現(xiàn)場照片:
作為國內(nèi)領先的主題樂園,方特卡通城堡不斷更新和改進其設施和活動,吸引了更多的游客前來體驗。通過對燈光秀的改造,提升了游客的參與感和互動性,讓他們更深入地了解方特卡通城堡的主題和文化內(nèi)涵。同時,改造還增強了游客在園內(nèi)停留的時間和消費意愿,從而提高方特卡通城堡的收入和盈利能力。此外,燈光秀改造也是方特卡通城堡在品牌建設和市場推廣方面的一次重要舉措。通過改造和升級燈光秀,增強了方特卡通城堡在游客心目中的形象和美譽度,提升了其知名度和品牌價值。我公司也因為在城堡秀的大獲成功,目前已經(jīng)對接了國內(nèi)20多個方特主題公園并達成友好合作。
As a leading theme park in China, Fantawild Cartoon Castle continues to update and improve its facilities and activities, attracting more visitors to come and experience it. By transforming the light show, the park has increased visitors' sense of participation and interaction, allowing them to gain a deeper understanding of the park's theme and cultural connotations. At the same time, the transformation has also increased visitors' length of stay and willingness to spend money in the park, thus improving Fantawild Cartoon Castle's revenue and profitability. Additionally, the light show transformation is an important measure for Fantawild Cartoon Castle's brand building and market promotion. By upgrading and improving the light show, the park has enhanced its image and reputation in the minds of visitors, increasing its visibility and brand value. As a result of the success of the castle show, our company has now connected with over 20 Fantawild theme parks in China and established friendly cooperation with them.和客戶共同創(chuàng)造品牌價值,也是深圳鐳士蘭科技有限公司在文旅行業(yè)的唯一宗旨和最終目標!
Collaborating with clients to create brand value is the sole purpose and ultimate goal of Shenzhen LSL Technology Co., Ltd. in the cultural and tourism industry!